Improve your Marketing Spend and align with your key business drivers
CMOs and Marketing Leaders must allocate their marketing spend to focus on growth amid financial and geopolitical uncertainty. And set a marketing strategy that reprioritizes channels, programs and resources to remain competitive and efficient. Aligning and monitoring marketing and sales activities across a large portfolio is complex and often fails to prove its impact. The iCUE Growth Service capabilities allow one to understand on what areas to focus on and help to measure the impact.